Super Smooth™ Engineered by RELX


RELX Super Smooth™ is our performance standard and was created with over 100 R&D scientists from the RELX Lab through 76 sensory tests and adjustments which quantified smoothness through 5 performance indicators.


“The philosophy behind RELX products is balance and symbolism. We strive for excellence in user experience, functionality and design.”

Chen Chen RELX’s Chief Product Officer

At RELX, we are guided by a design philosophy to ultimately find the right balance of aesthetic design with a phenomenal user experience. From day one, this philosophy has been at the core of everything we do. We believe anything is possible with the right amount of experimentation and imagination.

Experience matters.

Our team of engineers are on a quest to redefine the vaping experience and we are just at the beginning of our journey. We continue to chase perfection through research, science and expert engineering. When we were studying the user experience, it became clear that mouthfeel is of utmost importance. This is what led us to develop our performance standard, RELX Super Smooth™.

5 Performance Indicators


Quality Control

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